Instagram (or indeed the other social networks) cannot eliminate all fake accounts. Determined scammers will always find a way around any security mechanisms Instagram can put in place.
So, it is up to brands (and indeed genuine influencers) to hunt out and find fake followers. It is important to remember that it is not just people wanting to inflate their follower lists who have fake followers. Virtually everybody on Instagram has some. This includes genuine influencers (and probably your own account).
If you want to check for fake Instagram followers, one of the first things you can do is to check some of their followers’ pages. When doing so, here are some potential signs of fake followers to look out for. Fake followers are a problem because they give users a false sense of popularity. They can also be used to spread spam and misinformation. If you suspect that someone you are following is fake, take the time to do some research or use a fake follower checker tool. This is the best way to protect yourself from being wrong.
The fake follower problem is important. It is estimated that up to 15% of all Twitter users are fake, and up to 60% of all Instagram users are fake. This can be a problem for businesses and individuals trying to build a following on social media, as it can be difficult to tell who is a real person and who is a fake account. A fake follower check can help identify fake accounts, and it can also help identify which accounts are most likely to be fake. Some people mistakenly think that the most important factor for social media success is the number of followers somebody has. So, they try to take a shortcut to their success and pay to buy followers. They equate the number of followers you display with your level of popularity.
However, that is not how social media works. Anybody can buy followers. But you will not be an influencer unless you can influence people. You need to become a thought leader in your niche, and organically build your following. The problem with buying followers is that it gives you a very unbalanced account. You have thousands of followers, but little engagement. The only person you influence is yourself, and it is not that hard for anyone analysing your account to spot what you have done.